weather communication

Weather forecasts are getting better and worse - simultaneously

Weather forecasts are getting better and worse – simultaneously

| 2 Responses

I ran into a problem tonight right before getting on the air at 10pm. Well, not so much of a problem, as a viewer complaint. Ricky, as it turns out, was upset. Ricky was anticipating rain. And didn’t get enough. Ricky would later apologize for the comment, saying “Please accept my apology it’s not your fault I didn’t get the… Read more →

Words Matter: How comparing storms can cause confusion

Words Matter: How comparing storms can cause confusion

| 16 Responses

I wanted to take a moment to clear the air about something that really resonated with some folks. I said last week that Harvey was not going to blow up, rapidly intensify, and take a hard turn toward South Mississippi, like Hurricane Katrina. As we all know now, it did rapidly intensify. The forecast was only half right. The Goal:… Read more →