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Cross promotion – LBTA

Sometimes, cross promotion is awesome. A few of the writers from The [Five] are branching out and working with a new website that is set to launch February 13.

Life Beyond The Arc, a website dedicated to everything basketball, is the newest venture of Natalie Pierre-Maliqi. She’s invited Matthew Harris, Jon Marshall, Veronica Rohrmoser and Mike Lederer to help her launch her site.

Here’s a behind the scenes look at what you can expect. Shot and edited by Nick Lilja – whoever that chump is.

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