NBC and Comcast have won the bid for the Olympic games.
The NBC family will retain the rights to Olympic coverage in the United States through the 2020 games.
The deal includes the 2014, 2016, 2018, and 2020 games and is worth nearly $4.4 billion. NBC defeated ESPN and Fox to keep the Olympics.
NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002.
NBC now will have exclusive rights to the 2014 Winter Games in Sochi, Russia, the 2016 Summer Olympics in Rio de Janeiro, as well as the 2018 Winter Games and 2020 Olympics, whose sites have not yet been chosen.
IOC TV rights negotiator Richard Carrion said the deal is worth $4.382 billion overall. That includes $2.01 billion for the 2014/16 Games and $2.38 billion for the 2018/20 Olympics.
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