Green Bay Packers quarterback Aaron Rodgers’ fame is growing. Outside of his talents between the lines, he has spread his skills to endorsement deals with State Farm, Ford, Nike, and Wisconsin businesses like Associated Bank and Prevea Health.
The most notable might be the State Farm commercials featuring the “Discount Double Check” which features people doing Rodgers’ touchdown celebration.
“The great thing about Aaron is that he doesn’t mind being a little self-deprecating,” said Tim Van Hoof, State Farm’s assistant vice president for marketing communications told The Associated Press. “We’re stealing one of his moves, so to speak, and using it as the Discount Double Check.”
It has become so popular that State Farm recently recorded a sequel – this time with teammates Clay Matthews and B.J. Raji.
Don Walker of the Milwaukee Journal Sentinel is reporting Rodgers filmed a new ad Tuesday and it could debut this weekend during wild-card playoff games.
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